Welcome to your
CREATIVE ERA
Because Creativity Isn't Optional--It's Your Human Superpower
MEET THE CREATIVE PROFESSOR
Traci Shoblom, otherwise known as The Creative Professor, is a popular university professor, author, and creator. She developed The CREATEShift Method--A six step process for getting unstuck and creating real change.
Creativity isn't something that's just "nice to have" or a hobby we engage in on weekends. It's the life force that makes us different from Artificial Intelligence. It's the human superpower that allows us to thrive in any circumstance. Creativity helps us to turn a little into a lot, and to focus on what really matters. When you tap into your creative energy, you can shift your finances, your physical health, your relationships, your business, and more.
Get to Know Me
TUrn Creative Thinking INto
Real World Wins
Your Creative Shift Starts Here
Are you burned out, stuck, or uninspired — going through the motions at work or in life?
Were you trained to prioritize productivity over creativity, becoming “human doings” instead of “human beings.”
Professionals often feel their spark isn’t valid or practical in a results-driven world.
Students and lifelong learners alike may lack confidence in their creativity or feel like they “aren’t creative enough.”
If this sounds like you...
You can reignite your creative spark, remembering that creativity isn’t optional — it’s essential.
You'll gain tools and confidence to express yourself, whether in art, work, or personal growth.
It's time to shift from stuck → inspired, burned out → energized, doing → being.
Creativity is a practical skill and a way of thriving, not a luxury. With it, you'll feel more whole, human, and alive, able to bring both professionalism and play into your life.
It's time to transform from disconnected, boxed-in, and uninspired → to creative, confident, and lit up again.
Through The Creative Professor, I help people reconnect with the creativity that fuels every part of life, learning, and work. Each pillar offers a unique way to bring creativity back into focus—whether you want to live it, share it, or apply it.
The Creative Life Lab
Build a personal creative practice through short, practical sessions based on my CREATEShift Method—a six step process for getting unstuck and creating real change.
The Creative Experience
Bring creativity to your table, your team, or your weekend. These digital and physical products make it easy to connect, play, and create with friends, family, or coworkers.
The Creative Communicator
Where teaching, speaking, and writing intersect—sharing The CREATEShift Method with students, audiences, and readers around the world. Each talk, class, and book inspires people to use creativity as a tool for transformation.
Together, these pillars form one mission:
To remind the world that creativity isn’t optional—it’s how we thrive.
Your Creative Shift Starts Here
The Creative Experience
Creativity is better together. The Creative Experience line includes ready-to-use digital and physical products that make it easy to gather friends, family, or coworkers for a little creative fun — no art degree required. From paint-and-create kits to themed activity guides and online classes, each experience is designed to spark connection, laughter, and inspiration. Perfect for parties, team events, or cozy nights at home, these products turn creativity into something you can actually do and share.
The creative communicator
Where teaching, speaking, and writing intersect — sharing the ideas and stories that bring The CREATEShift Method to life. Through university classes, keynote talks, and books, Traci Shoblom — The Creative Professor — helps people reconnect with the creativity that drives meaningful change. Her audiences range from students discovering their potential to professionals and organizations reimagining what’s possible. Every class, speech, and story invites people to use their creative power to get unstuck, make progress, and transform what matters most.
The Creative Life Lab
Where ideas meet action. The Creative Life Lab is an ongoing, twice-weekly class that helps you build a creative practice that fits into real life. Each short lesson and simple lab is designed to spark joy, reduce stress, and strengthen your ability to think differently. It’s practical creativity for people with full calendars and big ideas.
Get "the creatEShift Method" Minibook
6 Steps to Get Unstuck and Create Real Change
.png)
“Creativity is our human superpower. It’s what lets us connect the dots, imagine the impossible, and bring joy to everyday life. AI can analyze, replicate, and remix—but only people can invent something brand new from thin air. When you embrace your creativity, you tap into magic that no machine can match.”
Traci Shoblom, The Creative Professor
I can't thank Elle enough for guiding me through my business journey. Her insights, compassion and unique approach have made me feel the most confident I have ever been.
ANIISA LEVILES - BUSINESS OWNER OF SHIRMAS
What's New in Office Hours?
